Affordable Bachelor Degrees in Marketing Online

Updated November 17, 2022

Find the top-rated, most affordable marketing programs offered online for earning your bachelor's degree. is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.

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The field of Marketing is one of the fastest growing areas of business today and there has never been a better time to earn an online marketing degree. People who understand how to use the internet as well as traditional media to communicate their message and attract customers will go far in the business world. Unfortunately, not everyone has the time or resources to attend a traditional four-year college and spend hours a week on campus. Luckily, that's no longer necessary to get a top-notch education. Take the list of accredited online marketing degree programs below, for example.

Cheap Online Marketing Degree Program Rankings

  1. Western Governors University

    Salt Lake City, UT



    The Bachelor of Science degree in Marketing Management from Western Governors University is perfect for entrepreneurs and experienced professionals who are looking to augment their existing education with a degree in Marketing. Students build a foundation in product management, promotion, strategic marketing, sales, distribution, and pricing while also learning about important business principles, such as finance, information systems, accounting, and economics. With an online marketing degree from WGU, you'll be prepared to be not just a successful marketing professional, but an effective leader as well. The school has been named one of the most innovative companies in America by Fast Company, a Top Online School by, and Best Practices in Distance Learning program by the U.S. Distance Learning Association.

  2. Bellevue University

    Bellevue, NE



    Bellevue is a much decorated university, earning awards as a Top 20 Online Bachelor's Degree Program and Top 10 Online Bachelor's Degree Program for Veterans from U.S. News and World Report. Students can take Bellevue's Marketing Management degree program in both an accelerated and cohort format, which allows them to graduate early and tap into a helpful network of peers. You'll move step-by-step through curriculum in sales, advertising, ethics, law, quality management, and the nature of consumers before completing the program by developing a comprehensive marketing plan. This major is ideal for students who have past work experience that can be applied for credit toward their degree.

  3. American Public University

    Charles Town, WV



    If you're interested in sales, advertising, and promotion and fantasize about working in a fast-paced environment, then a Bachelor of Arts degree in Marketing from American Public University might be for you. APU attracts military veterans and other adult learners who want to take classes in International Marketing, Marketing Management, Contracting and Negotiating, Public Relations, Strategic Internet Marketing, and more. Students also benefit from Independent Study and can choose to concentrate in Analytics, Sales, or General Marketing. American Public University was rated as one of the Best Online Bachelor's Degree Programs by U.S. News and World Report. And with a cost of only $250/credit, it's a hard deal to beat.

  4. Thomas Edison State College

    Trenton, NJ



    Learn about product development, sales and brand management, wholesaling, public relations, and market planning and analysis through Thomas Edison State College's Marketing Concentration within the Business Administration major. This cheap online marketing degree program is designed for people who are already working in marketing and are interested in developing additional expertise in certain functional areas. All students are given the opportunity to showcase their knowledge and integrate much of the information they've learned into a final Capstone Project. The school has received national recognition and was named by The New York Times "one of the brighter stars of higher learning" that had "paved the way for adults."

  5. Granite State College

    Concord, NH



    By the time you graduate from Granite State College with an affordable online marketing degree in Marketing, you'll be able to identify all the core concepts of marketing and develop marketing strategies and objectives. As you get your marketing degree online, you'll practice studying marketing trends, developing effective branding, and crafting powerful advertising messages. Classes are available entirely online, but you can also take classes on campus or in a flexible "hybrid" campus/online format. Classes are also available in intensive weekend sessions to accommodate the working adult. U.S. News and World Report named GSC as one of the "Best Online Degree Programs."

  6. Baker College

    Flint, MI



    Baker College understands that, in order to be competitive in the marketing industry, one needs to not just hold a coveted Marketing degree, but also enter the field fully prepared to take on responsibilities with minimal additional training. That's why the school has developed a comprehensive program that enables students to find significant work as marketing managers making attractive salaries, even as a new grad. The program is accredited by the International Assembly for Collegiate Business Education (IACBE) and involves team activities, real-life business simulations, and individual projects. It's easy to see how successful Baker grads are when you look at the statistics - in fact, 97% of them are currently employed.

  7. Colorado State University - Global

    Greenwood Village, CO



    One of the unique aspects of Colorado State University's Bachelor of Science in Marketing is that you have the option of specializing in an additional career-relevant area. Some of these are fairly traditional choices, such as Business Administration or Finance, but you can also make a more unique selection, such as Criminal Forensics, Emergency Management, or Healthcare Informatics. While getting your marketing degree online, you'll take classes like Consumer Behavior, International and Multicultural Marketing, and Promotion and Public Relations, and then complete a final Capstone Project that challenges you to put your newfound knowledge into practice. CSU has been named a "Best Online College" by SuperScholar as well as a "Best Online Bachelor's Program" by U.S. News and World Report. CSU also appears on our list of Top 10 Cheap Online Retail and Sales Management Degree Programs (Bachelor's) 2019.

  8. New England College of Business and Finance

    Boston, MA



    At the New England College of Business and Finance you have the option of choosing between a Business Administration Degree in Marketing or a Bachelor of Science in Digital Marketing. By choosing the BSBA program you can learn about business while also being trained in how to build customer relationships, conduct market research, and take on management roles. Many grads go on to become marketing specialists, sales managers, and advertising representatives. Students in the Digital Marketing program learn about media strategies, digital content, Web 2.0 advertising, and virtual operations. These grads become creative developers, web masters, and SEO specialists, among other things. The school has over 200 corporate partners that allows them to offer more "real world" business and marketing classes.

  9. University of Maryland University College

    Adelphi, MD



    By enrolling at the University of Maryland University College, you can get all the benefits of one of the most trusted names in Mid-Atlantic education with the convenience of an accredited online marketing degree. Students learn about information technology, law, operations, and customer relations, which gives them a broad foundation in business principles. Highly-regarded professors also offer training in scenario planning, customer profiles, market intelligence, and competitive analysis so that you can secure an in-demand position in either the private or public sector. UMUC is regionally accredited and has been labelled a top military- and veteran-friendly institution.

  10. Fashion Institute of Technology

    New York, NY



    For a twist on the typical marketing degree, consider applying to the Fashion Institute of Technology's program in International Trade and Marketing for the Fashion Industries. The major is ideal for students who have an interest in fashion but would prefer to work in management rather than design. Students take classes like International Business Transactions, Strategies of Business Communication, Global marketing, and Import/Export Regulations. Graduates go on to pursue careers in marketing, management, logistics, customs, licensing, and other areas of importance to global fashion marketing. As part of your education, you'll also gain proficiency in a foreign language and have the option to take classes in World Civilizations and History. The school boasts three separate accreditations and has produced a long list of notable fashion icons, including Calvin Klein and Michael Kors.

Methodology: Here's How We Rank Schools

At Best Value Schools, we help students of all ages get the best possible value for their education. When choosing the best schools and programs, we prioritize tuition rates, student debt, financial aid opportunities, graduation rates, and the availability of online programs. We source unbiased data from government and educational databases like the National Center for Education Statistics and the U.S. Bureau of Labor Statistics for 6,374 schools across the U.S. We organize that data into five weighted categories to compile our school rankings.
Metric Data Used Percentage
Academic Quality Full-time faculty percentage, student-to-faculty ratio, student retention and graduation rates 25%
Affordability Tuition rates, median student debt, and financial aid 35%
Reputation Admission and enrollment rates 15%
Program Offerings Number of program options 10%
Online Enrollment Score Portion of learners taking at least one online course 15%
You can read more about our comprehensive evaluation process on our methodology page.

Featured Online Programs

Figuring out where to apply? These top, accredited schools offer a variety of online degrees. Consider one of these accredited programs, and discover their value today.

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Ranking Factors

After developing a list of all the accredited institutions in the country that offer degrees in Marketing, we then narrowed the selection to include only those that offer their programs in a 100% online format. Of the colleges left, only the twenty with the lowest overall tuition rates (according to the U.S. Department of Education's College Navigator database) made it into this article. It's important to note that for public schools, we calculated an estimated tuition by taking the average of the in-state and out-of-state rates. Many of these schools, cheap as they might be, are also impressively high-quality and have received top ratings from U.S. News and World Report, Princeton Review, College Prowler, and more.


Wikipedia - Western Governors University
Wikipedia - Thomas Edison State College
Wikipedia - Granite State College
Better Business Bureau
Wikipedia - Fashion Institute of Technology
Cappex - University of Northwestern Ohio
Wikipedia - Franklin University

About the Author: Iris Stone got her start in writing when she began working as a freelance writer and researcher in 2011. Her freelance business soon took off and she now owns and operates a writing and editing firm that works with clients all across the country. Despite the time it takes to run a business she still does much of the writing herself, and her work has included a variety of content related to education policy, colleges and universities, academic programs, and graduates' careers. Check out her Google+ Profile.

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